British Olympic legends to boost Sega London 2012 game

Seventy Seven PR will call on British Olympic legends to promote Sega's official London 2012 video game.

London 2012: official game
London 2012: official game

The agency will promote London 2012 - The Official Video Game of the Olympic Games in a creative campaign drawing on Olympic greats including decathlon champ Daley Thompson and 400m runner Derek Redmond.

The agency's campaign, called Olympic Moments, will see Olympians past, present and future recreating memorable scenes from past Games.

Seventy Seven will handle a digital and media relations campaign over the next six months, including an official launch on 29 June.

The sports simulation game will feature 45 Olympic events and will be available for Xbox, PlayStation and PCs.

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