Research by MHP Communications has revealed that the Queen’s online reputation score of 75 per cent tops even those of Prince William (72 per cent) and the Duchess of Cambridge (70 per cent).
The research was conducted using MHP’s online reputation audit, analysing Google search results used by consumers, journalists and analysts.
Almost all members of the royal family are viewed favourably by the online world, with only Prince Andrew scoring a negative result (-21 per cent).
The findings point to the Queen’s enduring popularity, as she prepares for the Diamond Jubilee weekend on 2-5 June.
MHP MD corporate reputation Paul Baverstock said: ‘The research shows how the Google view of an individual, brand or organisation is the driver of perceived reputation. A negative set of Google search results, whether recent or three years old, will drive editorial opinions.’
The online reputations of Princess Anne and Prince Charles are weaker, at 54 per cent and 38 per cent respectively, showing that public affection seems to back Clarence House’s quest to build the reputations of the next generation of royals.