Litchfield, agency MD for nearly a quarter of a century, has been replaced in the role by Jo Lloyd, formerly director of the corporate and business-to-business team.
The move also follows on from the recent departure of former associate director Graeme Buck to become head of PR and internal communications at food service company Aramark.
Lloyd, who has been with Camargue for 13 years and previously worked as an account director at Weber Shandwick, said: ‘The business has been going for about 25 years and Andrew has been running it from the start, so we discussed it as a board and it felt like the right time for him to hand the mantle over.'
She added: 'He will still be very active in the role of the business, but in terms of running it on a day-to-day level I will take on that responsibility. In the new MD role I will still carry on running the team I led before - the directors are pretty hands-on in terms of client work so that won’t stop in my case.’