Casio hires Exposure for consumer drive

Casio has called in consumer PR support for its motorsport inspired range of watches.

Casio: aims to capitalise on its partnership with Red Bull Racing
Casio: aims to capitalise on its partnership with Red Bull Racing

Exposure has been hired as the watchmaker’s retained PR agency after working for the company on a project basis.

The agency is charged with raising awareness of Casio’s motorsport inspired Edifice range.

Exposure will target men, aged 35 and upwards, ‘who appreciate speed, reliability and precision engineering’.

The account will be led by Exposure director Dave Bennett.

Bennett said: ‘We will work both off and online to promote not only the legacy of Casio’s watchmaking but ensure the Edifice range gets the awareness and consumer engagement it deserves.’

The range aims to capitalise on Casio’s partnership with Red Bull Racing for the 2012 and 2013 Formula 1 season by branding its Edifice watches with the Red Bull logo and colours.

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