The company, which sells the Heineken, Foster’s, Kronenbourg, Strongbow, Bulmers and John Smith’s brands, appointed Publicasity after a pitch process.
In particular, Publicasity will be responsible for amplifying Heineken’s recently launched Star Retailer programme which offers off-trade retailers simple advice to maximise their sales of beer and cider.
Publicasity will be working on the brief alongside 999 Design, which will be responsible for fulfilling the design aspect of Heineken’s comms brief.
David Jones, UK press & PR manager at Heineken, said: ‘Publicasity demonstrated the creativity, capability and desire to deliver a fully-integrated trade press and customer communications strategy that will motivate our trade partners to sell more beer and cider, more profitably all-year round.’
Tom Hargreaves, board director at Publicasity, said: ‘As you would expect from a category leader, Heineken has some ambitious and exciting plans for 2012 and beyond, which we will be amplifying for them in the trade press.’