Technology PR agency Liberty Communications has won the PR account
for next-generation access infrastructure provider RAD Data
Liberty MD Dee Gibbs said account director Janine Lamont would lead a
three-strong team from Liberty's networking and telecommunications
department in PR activities aimed at the telecoms trade and technical
'RAD has used different PR sources in the past, but we are the sole
agency now. We are going to focus on the hot technologies that are
important to service providers,' said Gibbs.
RAD Data Communications UK general manager Grant Notman said Liberty's
appointment was the result of recommendations by journalists. 'We made
the decision to sign with Liberty without going through a formal
The initial appointment is for a six-month period.