Virgin Atlantic Airways hires Fay Burgin as head of PR

Virgin Atlantic Airways has hired former Mischief associate director Fay Burgin as head of PR.

Fay Burgin: joins Virgin Atlantic as head of PR
Fay Burgin: joins Virgin Atlantic as head of PR
Burgin, who started this week, will lead a team of four press officers at Virgin Atlantic’s UK headquarters in Crawley, with the remit of driving corporate and consumer activity and reputation management of the brand.
 
She will also oversee Virgin Atlantic’s relationship with its consumer agency Mischief and its remit of publicising the airline’s £100m product investment programme.
 
Burgin said: ‘I'm looking forward to raising the bar in consumer awareness of our brand and products. We're a fun challenger brand and as such I'll be leading the team to consistently surprise and raise a smile with our unique creative approach to PR.’
 
She reports to Greg Dawson, director of corporate comms, who said of her appointment: ‘Fay’s experience in helping big consumer brands to develop new ways of communicating will enable us to keep the brand evolving in a very challenging economic and regulatory environment.’
 
Burgin was a member of the senior management team at Mischief PR and headed the videogame arm at the agency, working for clients Electronic Arts and Sega. Previous roles include working in-house as consumer PR manager for Sega and as an account executive at Lewis PR.
 
Her arrival follows Virgin Atlantic’s recent appointments of easyJet’s Sarah McIntyre as head of US comms and National Express Group’s head of media Joy Doyle as international PR manager.

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