The agency won the work after a pitch process and is to work on the brief initially until the end of the year, with a campaign due to go live in the autumn.
Bottle, co-ordinating work with Organix’s in-house team, will target its efforts at mums of all ages, focusing on social media and targeting key bloggers.
The company was founded in 1992 by Lizzie Vann when she saw a gap in the baby food market for food that used only organic, natural ingredients.
Organix pledges to make nutritious food for babies and young children, with a ‘no junk promise’ for its products.
Stephanie Hildon, marketing director at Organix, said: ‘Bottle understood our ethos from the word go and its enthusiasm reflects our passion and drive for real good food for children. After presenting us with a clear and targeted strategy, we are confident Bottle will do a great job of introducing mums to our food and look forward to working closely together.’
Claire Cairns, CEO at Bottle PR, added that the agency would be putting its expertise and experience to work to raise awareness of the Organix message, support product launches and generate effective media coverage.
In March, Organix appointed Consolidated PR to raise awareness of its Taste for Life programme, promoting good food in nurseries and at home.
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