Troubled airline Swissair has drafted in a team of financial crisis
communications experts from Financial Dynamics.
The group has turned to FD for external PR support as it begins to sell
off its holdings in loss-making French airline Air Liberte AOM in a bid
to bring the company back onto a firm financial footing.
Swissair corporate communications chief Rainer Meier confirmed FD would
work on a broad brief, consisting of corporate and financial PR,
investor relations and issues management.
Meier joined last month to replace Beatrice Tschanz, who resigned at the
end of April (PRWeek, 18 May).
On FD's appointment, Meier said: 'It's important for us to have the
financial community in London well informed - we have been rather weak
there in the past.
'We want Financial Dynamics to establish an information line with
analysts, investors and the financial press to improve our performance
there in terms of communications.'
He added: 'They will also help advise the group on how the financial
community reacts to certain messages given out,' he added.
Swissair, which recently appointed former Nestle chief financial officer
Mario Corti as chairman, posted losses of pounds 1.1bn for 2000.