The agency will be working with Clarke and Pulse Home Products to promote the collection, which includes straighteners, dryers and rollers, following a five-way pitch shoot-out.
The brief will cover the entire electrical product collection, promoting the range to a variety of media channels, with a particular emphasis on women’s lifestyle titles.
It will also focus on securing celebrity endorsement, organising exclusive press events and managing targeted campaigns.
The win comes as Pulse Home Products, which has an agency in Manchester, sought to galvanise national coverage by focusing on an agency based in the capital.
Lesley Clarke, co-founder and CEO of Nicky Clarke, said: ‘Appointing a London-based PR agency was integral to the growth of Nicky Clarke electrical products. PHA demonstrated a passion for the brand, as well as having the necessary contacts to ensure the growing success of Nicky Clarke electrical products, and the Nicky Clarke brand in general.’
The range includes the Mayfair Collection, Frizz Control and DesiRED ranges.