Cambridge Airport appoints Four bgb amid service expansion

Cambridge Airport has appointed Four bgb to handle its PR in the UK after a three-way pitch.

Cambridge Airport: aims to expand its services
Cambridge Airport: aims to expand its services

The agency will be providing PR support to the airport for the next three years as it develops passenger air services.

This will involve consumer and b2b PR support to the airport as it starts introducing European short-haul operations to popular and niche business and leisure destinations.

Sara Whines, an account director leading the agency team, said: ‘We’re going to be positioning Cambridge as a gateway to London and the east of England. It has got real potential for both airlines and consumers going there. We want to push the ease of travelling especially when there are  stories constantly about Stansted and Heathrow.’

The move comes amid weeks of trouble at Heathrow, where passengers have been facing hours of queues at immigration, and a wider debate about airport capacity in the south-east.

It also comes after Luton Airport called in parent agency Four Communications recently for a public affairs brief, and controversy around BAA charging agencies to pitch.

The work will focus on engaging with consumers, with press trips planned for the new route, as well as the aviation industry.

Whines and her team will be reporting to airport director Archie Garden and David Surley, head of business development.

Garden said: ‘As we enter a new phase of development for Cambridge Airport, we were looking for a PR agency with a clear understanding of the aviation and wider travel industry in the UK, as well as Cambridge’s place within that. Four bgb impressed us with its contacts and knowledge of the industry, as well as its enthusiasm and complementary ideas for our vision of the airport.'

He added: 'We are looking forward to working with Four bgb during the coming years to cement Cambridge’s position as an important and respected regional international passenger airport, with a welcomingly local approach to business.’

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