Edelman PR Worldwide has handed its most senior international post
to First & 42nd boss Alison Canning - simultaneously buying the
management consultancy firm she founded four years ago.
Canning succeeds 33-year Edelman veteran Michael Morley as president of
international operations, taking on a remit covering all non-US
offerings - worth pounds 54m in fees - including Latin America, Asia
Pacific, Canada and Europe.
Morley has stepped down after 20 years in the role and will act as
senior counsellor to selected Edelman clients.
A former CEO of Burson-Marsteller in London, Canning will continue as
chairman of First & 42nd following its sale but will be recruiting an MD
to take over the day-to-day running.
Based in London, Canning will report directly to Edelman president and
CEO Richard Edelman and will serve on the company's executive committee
and its board of advisers.
Edelman said he had been hoping to get Canning on board for a number of
years. 'I've known her for a decade and respected her from afar,' he
'I want Alison firstly to get major non-US companies to do multinational
work with us and secondly to attract excellent people to the company,'
Canning starts in July with ambitions to double the size of the
international operation in three years' time, concentrating on Europe
and emerging markets such as India, China and Brazil.
She added they will be focusing on improving their strength in certain
sectors: financial and corporate, internal communications and PA.
Canning is bringing First & 42nd head of risk management Mike Seymour on
board as an Edelman director and head of crisis management.
First & 42nd will run as a standalone company, continuing under the same
- Edelman London has hired Stephen Doherty from Weber Shandwick
Worldwide as associate director to spearhead the launch of a legal and
litigation division within its public affairs practice.