Flack's Week: 11 May

Sponsored bike rides to Dallas-style celebrity parties, Flack sees it all...

Mat Sears: cycling for charity
Mat Sears: cycling for charity

Everything Everywhere head of PR Mat Sears last week took part in a sponsored bike ride from EE HQ in Paddington to Paris, alongside CEO Olaf Swantee. However, Sears' training had not gone well - he attempted to cycle to Cornwall for a 4G trial and according to director of comms and corporate affairs Stuart Jackson 'managed ten miles before giving up and taking a combination of trains, cabs and coaches'. They eventually made it to Paris, five minutes inside the 48-hour deadline they had set themselves...

EdenCancan's creative director Nick Ede turned the Dstrkt Club in London into a scene from Dallas with the help of some celebrity friends. Vanessa Feltz, Gary Cockerill, Elen Rivas, Liz McClarnon and Dionne Bromfield helped Ede celebrate his 38th birthday party in style. The theme was 'Dallas glam' and he turned up in a plaid shirt and cowboy boots - yee-ha!...

Proud Glaswegian and LightBrigadePR head honcho Alan Twigg must have been fighting his better instincts when he agreed to hold a party at his agency's HQ for the England-Sweden football game in mid-June. He claims he will be wearing a Sweden shirt. So which group are Scotland in then, Alan? Oh, of course, they didn't qualify ... Not a PR stunt for easily offended animal lovers, this. UKPaintball.co.uk is now offering people the chance to chase and shoot down a 'human fox'. Jodhpurs and angry protesters sold separately...

Flack in pictures

House PR has an uncanny knack for knowing when to bring a product to market. Almost half of the cakes at its recent cake sale - an effort to raise funds for Save the Children - were snapped up by one unnamed fashion firm in the building. Why? The fashion firm had forgotten to order in boardroom grub for a major client meeting. Oops.

What's this? Richard Branson's efforts to be cryogenically frozen have been scuppered by a lipsticked giant? No, something even more terrifying. Mischief PR helped launch the one thing that the world was missing - ice cubes of the beardy Virgin maestro's face. This treat will be bestowed upon Virgin Atlantic upper-class passengers, apparently. The privileges that money can buy.

To raise money for charity, Threepipe co-founder Jim Hawker has volunteered to climb Ben Nevis, Scafell Pike and Snowdon in less than 24 hours. He has enthusiastic backing from his team, many of whom will be getting involved in the blisterthon themselves. They'll go far, this bunch ...

(Saving) on Expenses - Mishkin's, London WC2


Reviewer: Helen Morris, account manager, W Communications

What is it good for?

A self-styled 'kind of Jewish deli with cocktails', Mishkin's menu centres around a selection of authentic, shareable dishes, carafes of wine and the main event: ten mouthwatering gin cocktails.

Signature dishes

A huge door-slab of a pastrami on rye sandwich that drips with sauerkraut, Russian dressing and Swiss cheese, as well as some unusual options including lamb and pistachio meatballs and duck hash, fried egg and liquor. All-day brunch is also available, as well as authentic sweet treats such as apple and honey blintz.

Who's the boss?

'Pioneer of the recession restaurant', Russell Norman also owns Polpo, Polpetto, Da Polpo and Spuntino.

Tips please

Book seats on the high stools around the bar, speakeasy-style, and chat to the barmen as they ply you with gin-tails.

What's the damage?

Mishkin's provides excellent value for money, with main courses from £3 to £9, deserts from £4 and cocktails priced about £7.50.

Mishkin's, 25 Catherine Street, London, WC2B 5JS, 020 7240 2078.

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