BMI Healthcare recruits Paul Ravenscroft as comms head to review roster

BMI Healthcare has appointed a head of comms, who will review the company's agency roster in the wake of a Competition Commission inquiry into the sector.

The Meridien Hospital: owned by BMI Healthcare
The Meridien Hospital: owned by BMI Healthcare

Paul Ravenscroft was this month appointed to head external and internal comms and stakeholder engagement functions at the private UK health giant, following the departure of interim head Isabella Szredzki.

Ravenscroft comes to the post from his head of comms and partnership development role at Hertfordshire Partnership NHS Foundation Trust.

The Competition Commission announced last month that it was to review the private healthcare market after an Office of Fair Trading referral amid fears that it was dominated by several major players.

Ravenscroft said: 'It is an exciting time for the private health sector, as the NHS reforms have provided more opportunities.

'Much of it is about raising brand awareness. We also face a Competition Commission inquiry and some of my crisis experience working at Jarvis and Visa will stand me in good stead for that.

'We need to focus on our brand awareness for BMI and, as a group, making sure we project the positive stories. Customer satisfaction is higher than 90 per cent and we need to get that across.'

Ravenscroft confirmed he will be looking at the existing roster to 'make sure we are making our comms work'.

This includes Hanover for hospitals PR and a public affairs brief held by College Hill.

A former freelance journalist, Ravenscroft has 19 years' comms experience, including as head of issues management for Visa Europe and head of external relations for Jarvis.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Max Clifford trial jury to continue deliberations tomorrow

Max Clifford trial jury to continue deliberations tomorrow

The jury in the trial of celebrity publicist Max Clifford has been sent home after a second day of deliberations about its verdicts on 11 charges of indecent assault.

Champagne producer Charles Heidsieck appoints Story PR