MEDIA BRIEFS: Euro decision-makers absorb more media

Europe's business decision-makers are increasingly active internet

users while taking in as much international media as last year,

according to market research company Ipsos-RSl's Europe 2001 survey. It

found the average issue readership of international titles, among

frequent flyers with an average income of £45,000, is 26 per cent,

up one percentage point. The daily reach of pan-European TV is at 15 per

cent, the same as for 2000.



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