The project, launched in 2008, has been designed to extend the brand's reach and engagement to new audiences by combining whisky-making with photography. The initiative is backed by famous photographers Albert Watson and Rankin.
Talk PR Global will handle the brief using its network of agencies called Sermo, the Latin word for talk.
The agency will work alongside The Macallan global team on international activation of the project, including strategic consultancy on a series of launch events in the Macallan’s key local territories in Asia, Europe and the USA.
Talk PR Global aims to target style-driven and creative audiences and generate buzz and excitement on a global scale.
Have you registered with us yet?
Register now to enjoy more articles and free email bulletinsRegister
Already registered?Sign in
Join a growing community of PRWeek comms professionals today
- Read more articles each month
- Sign up for free specialised news bulletins