24a St John Street
Allianz Global Investors, Fidelity, Franklin Templeton Investments, Invesco UK Ltd, LV=, MoneySupermarket.com, Pictet & Cie, Post Office, RBS Insurance, The Share Centre, unbiased.co.uk, uSwitch.com
New business contact
Rebecca Mayo, joint managing director, email@example.com, 0207 294 3646
Tony Langham, chief executive
0207 294 3617
Describe your agency in five words.
Bold, smart, diverse, fun, dedicated.
How would you sum up 2011 at your agency?
We held our own – we won new briefs, worked hard, focused on clients, kept costs under control and increased our profits thereby strengthening the agency.
What was your agency’s high point of 2011?
Being ranked the UK’s 18th Best Workplace by the Great Place to Work® Institute as well as being in the Top 50 for the seventh year running.
What was the low point?
Another year of recession in the UK after last summer seemed to herald a pick-up.
Please give an overview of your staffing through 2011, including significant hires and internal promotions.
We focused on internal talent promoting more than a quarter of the agency, reflecting their dedication to great client work and relationships. We promoted three people to associate director (who joined us as account executives) and welcomed four account directors into the Lansons Partnership. We also recruited senior BBC World journalist Jon Cronin as Head of Content in Lansons Live, further strengthening our digital capabilities.
What were your three best campaigns of 2011?
- The future of money – identifying the ‘digital switchover’ date for money for PayPal
- British Library – launching the biggest ever digitalisation of newspapers for BrightSolid
- Boosting Britain – breaking the news of Europe’s first deep sea terminal for new bigger ships at Felixstowe for Hutchinson Ports.
What were your most exciting client wins of 2011?
Retaining the Isle of Man Government account in a major international tender.
Remaining on the Post Office roster as the organization splits from Royal Mail Group.
Picking up top ten accountant Baker Tilly.
Winning the brief to re-launch Friends Reunited.
Winning the brief to re-position asset-backed financer borro.
Handling CSR project for FTSE-100 miner Antofagasta.
Developing our relationship with Blackrock Investment Trusts.
Winning the corporate brief to advise Fidelity Worldwide Investment.
Of which achievement in 2011 are you most proud?
Convincing two-thirds of the management team of 77PR that Lansons were the right backers for their new consumer PR business Hope & Glory
What trends did you notice throughout the year in the industry?
The ever increasing need for clients to strategically unite their media, policy and citizenship agendas, as well as the demand for media relations experts to take on the planning and management of the digital content that underpins a client’s SEO strategy.
Tell us how your digital work became more measurably effective in 2011.
Increasingly we work to protect our clients‘ reputation online and through social media. We also plan, produce, optimise, syndicate and promote ‘content’ – written, video, audio, tools, games etc – as well as negotiate digital partnerships, to help consumers engage with our clients’ brands, products and services.
What’s your priority for the agency this year?
To showcase and invest in the 360 degree insight Lansons offers clients, from the press office to the CEO’s office, and further extend our capabilities to engage the media and opinion formers that determine our clients’ reputations.