INTERNATIONAL: Global Round-up

NEW DELHI: Corporate comms firm Publicis India has spun off its

financial PR arm into a separate firm, Publicis Financial. The team is

already working with SBI Mutual Fund, Centurion Bank and Alliance

Capital. Publicis India CEO Praveen Kenneth said the move will allow the

firm to capitalise on the demand for financial PR and IR in India.

Publicis is also planning to launch a separate healthcare PR company in

the country.



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