INTERNATIONAL: First international bureau for Lexis in San Francisco

SAN FRANCISCO: UK PR agency Lexis Communications has opened its

first international office in San Francisco.



The London-headquartered consumer agency, which launched in 1992, has

rehired Alice Chan Heckman as president of the operation.



She originally joined in 1994, but left to work for Technology Solutions

and InterActive PR in the US.



With its US venture, Lexis plans to specialise in the promotion of both

start-ups and established tech companies.



CEO and co-founder Bill Jones seemed unfazed by that market's recent

troubles: 'We are turned on by the fact that some of the heat has gone

out of the market.



'It is really tough if you have already been operating in it and are

finding yourself having to downsize in that market,' he said.



Lexis US has already signed its first client, xSides. The agency will

handle market development, corporate positioning, and media relations

for the Seattle-based software company.



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