Hobsbawm Macaulay Communications (HMC) has been taken on by ad
heavyweight Saatchi & Saatchi, ending the PR firm's four-year
association with rival ad agency BMP DDB.
BMP DDB chairman Chris Powell said a decision on whether to appoint a
replacement firm was 'not a matter of urgency' and would be decided in
The appointment will see the PR shop undertake a corporate
communications brief for the firm, founded and since forsaken by Maurice
and Charles Saatchi.
Saatchi & Saatchi approached Hobsbawm Macaulay 'on reputation', and the
appointment will see the agency report to Saatchi executive chairman
The agency was founded by Chancellor Gordon Brown's wife Sarah Macaulay
and Julia Hobsbawm, who leads the account. According to Hobsbawm, the
split with BMP DDB was amicable and undertaken purely 'for business
Hobsbawm Macaulay will undertake an ongoing campaign to ensure the
client remains at the forefront of the UK and international ad
The PR firm has previously worked for The Economist Group, the BBC, and
now represents the Baltic Exchange.