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Ogilvy Public Relations

Michael Frohlich
Michael Frohlich

Ogilvy Public Relations

ogilvypr.com/

10 Cabot Square

Canary Wharf

London

E14 4BA

Longest-held clients

FremantleMedia, Embratur, Zebra Technologies, FM Global

New business contact

Michael Frohlich, managing director UK, managing director EAME Consumer Marketing Practice, michael.frohlich@uk.ogilvypr.com, 0207 309 1063

 


 

CEO/MD

Michael Frohlich, managing director UK, managing director EAME Consumer Marketing Practice

michael.frohlich@ogilvy.com

0207 309 1063

Describe your agency in five words

We drive influence at scale

How would you sum up 2011 at your agency?

Last year saw us achieve substantial growth in revenue and workforce, and the addition of a host of blue chip clients to our roster such as BP, Diageo, UPS and Ford. We also achieved a record year in industry awards, having won or been nominated for over 20.

What was your agency's high point of 2011?

Winning a PRWeek Award!

What was the low point?

Only winning one

Please give an overview of your staffing through 2011, including significant hires and internal promotions.

2011 saw our staff numbers grow at an exponential rate across all practices including Digital, Consumer and Corporate. Key senior hires including Stuart Smith, EAME CEO, Michael Frohlich, Managing Director UK, Managing Director EAME Consumer Marketing Practice, Iain Bundred, Head of Corporate and Public Affairs and Kathleen Enright, Head of OgilvyEarth UK. Last year also saw the transfer to London of global talent from our network including Kaitlyn Wilkins, Regional Director EAME Social@Ogilvy and Sandra Saias, Managing Director Strategy + Planning EAME.

What were your three best campaigns of 2011?

  1. Our international media campaign for Kazakhstan's BTA Bank swept the board across UK, European and Global industry awards. The programme was instrumental in driving a 92% creditor approval of an innovative restructuring of the bank's debt.
  2. Our Broadcast team brought the inaugural 20th Anniversary World Scrabble Championships to an audience of millions, drove up sales of the world's favourite family board game and got BBC presenters playing the game during their flagship breakfast show.
  3. Our Captain Morgan campaign for client Diageo, brought back the old naval tradition of 'splicing the mainbrace' to secure national newspaper coverage reaching over 20 million people and contributed to a 26 per cent increase in sales of the product.

What were your most exciting client wins of 2011?

Diageo, BP, Kraft, UPS

Of which achievement in 2011 are you most proud?

Our multi-award winning campaigns, new client wins and the level of growth achieved

What trends did you notice throughout the year in the industry?

There is a polarisation of agencies reflective of client need. Clients either are shifting to large international agencies with real scale or small boutique businesses. This has meant the mid-size agencies are either being acquired to create scale or shrinking to serve the boutique market

Tell us how your digital work became more measurably effective in 2011.

Ogilvy leads the way in social media measurement. Our Conversation Impact Model means that all our work is tested for reach, engagement and action. It is the standard used by blue chip brands around the world with dedicated Listening & Measurement people in Washington DC, Hong Kong and London

What's your priority for the agency this year?

To grow our presence in the UK and be known for our enviable client list, exceptional talent and exciting work.

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