Brussels bureau set to spearhead GLA's Euro drive

The Greater London Authority is planning a promotional push in

Europe and is setting up a base in Brussels to spearhead this drive.



The aim of the office - to be called London House Brussels (LHB) - will

be to argue London's case in Europe.



Cornelius Alexander, GLA corporate affairs spokesman, says LHB is still

in the 'planning stage', with a venue in the Belgian capital yet to be

confirmed.



It is planned that the office will have ten staff, which will include a

senior PRO to handle public affairs and media relations.



The creation of LHB is part of a fresh promotional drive by the GLA,

which includes stepping up the promotion of the case for London with the

Treasury, and gaining a higher national profile for mayor Ken

Livingstone (PRWeek, 6 April).



To build London's profile internationally, Livingstone is backing a bid

to bring the Olympics to the capital in 2012.



An Olympic stadium may be built for this purpose in the Stratford area

of east London.



The GLA oversees a number of services in London, including transport,

strategic planning and regeneration. Its PR team is headed by Charlotte

Rowe, executive director of communications.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.