Starting immediately, Shine Communications will report to Lil-Lets marketing director Clodagh Ward and work on an integrated campaign alongside digital and advertising agencies.
Erika Kessel, director at Shine, who will be leading the account, said: ‘We feel there is an opportunity within the category to behave differently and we are looking forward to delivering Lil-Lets a stand-out and innovative campaign.’
The Lil-Lets brand was launched in 1954 in Birmingham, and currently operates mainly in the UK, Ireland and South African markets. Following management buyouts, in 2006 the Lil-Lets Group was formed.
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