Lil-lets brings in Shine Communications for products drive

Lil-Lets, the female sanitary protection brand, has hired Shine Communications to support delivery of its PR for the UK.

Lil-Lets: aims to raise awareness of its extended product range
Lil-Lets: aims to raise awareness of its extended product range
The agency has been appointed for an ongoing brief to deliver a brand campaign that will drive engagement for Lil-Let’s extended product range among targeted media channels.     

Starting immediately, Shine Communications will report to Lil-Lets marketing director Clodagh Ward and work on an integrated campaign alongside digital and advertising agencies.

Erika Kessel, director at Shine, who will be leading the account, said: ‘We feel there is an opportunity within the category to behave differently and we are looking forward to delivering Lil-Lets a stand-out and innovative campaign.’

The Lil-Lets brand was launched in 1954 in Birmingham, and currently operates mainly in the UK, Ireland and South African markets. Following management buyouts, in 2006 the Lil-Lets Group was formed.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Growing number of clients plan PR budget increases

Growing number of clients plan PR budget increases

The number of marketers planning to increase their PR budgets during 2014 has climbed, according to the latest quarterly Bellwether survey by the Institute of Practitioners in Advertising.

Max Clifford trial jury to continue deliberations tomorrow

Max Clifford trial jury to continue deliberations tomorrow

The jury in the trial of celebrity publicist Max Clifford has been sent home after a second day of deliberations about its verdicts on 11 charges of indecent assault.

Champagne producer Charles Heidsieck appoints Story PR