Diffusion has been hired to handle the consumer PR for the company which is currently the UK's largest online trade recommendation service.
The agency will focus on introducing RatedPeople.com as the place to find trusted, quality, local tradesmen for a range of home improvement jobs.
RatedPeople.com has recently kicked off its first national TV campaign, featuring property guru Phil Spencer. Spencer will work with the company to lend his expert opinion to those looking to buy, sell or add value to their property.
The campaign will also highlight to consumers the importance of the site's ratings system, which allows homeowners to provide honest feedback on the tradesmen they hire.
Tariq Dag Khan, CMO RatedPeople.com, said: ‘Online trade recommendation is the future for homeowners who are looking to find quality tradesmen they can trust. Our goal is to raise awareness of this new industry, as well as pointing out its advantages for tradesmen and homeowners.’
Diffusion aims to position the brand as the destination for homeowners searching for a local tradesman and also where quality tradesmen should go to find jobs instead of relying on directory services.
RatedPeople.com has more than one million posts from homeowners looking for tradesmen and 30,000 local tradesmen are signed up to the site.