RatedPeople.com hires Diffusion for consumer brief

RatedPeople.com has called in Diffusion to help give homeowners piece of mind when hiring tradesman.

Phil Spencer: will work with RatedPeople.com to give advice to homeowners
Phil Spencer: will work with RatedPeople.com to give advice to homeowners

Diffusion has been hired to handle the consumer PR for the company which is currently the UK's largest online trade recommendation service.

The agency will focus on introducing RatedPeople.com as the place to find trusted, quality, local tradesmen for a range of home improvement jobs.

RatedPeople.com has recently kicked off its first national TV campaign, featuring property guru Phil Spencer. Spencer will work with the company to lend his expert opinion to those looking to buy, sell or add value to their property.

The campaign will also highlight to consumers the importance of the site's ratings system, which allows homeowners to provide honest feedback on the tradesmen they hire.

Tariq Dag Khan, CMO RatedPeople.com, said: ‘Online trade recommendation is the future for homeowners who are looking to find quality tradesmen they can trust. Our goal is to raise awareness of this new industry, as well as pointing out its advantages for tradesmen and homeowners.’

Diffusion aims to position the brand as the destination for homeowners searching for a local tradesman and also where quality tradesmen should go to find jobs instead of relying on directory services.

RatedPeople.com has more than one million posts from homeowners looking for tradesmen and 30,000 local tradesmen are signed up to the site.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

Department store John Lewis is to use its 150th anniversary this year to talk about its history, which "not enough people know about", according to director of communications Peter Cross.

Labour hires Obama election strategist David Axelrod to fight General Election

Labour hires Obama election strategist David Axelrod to fight General Election

The man who helped Barack Obama win the 2008 and 2012 US presidential elections is to work for Labour along with members of his team.

Sky adds Fever PR to its roster after splitting with Cake

Sky adds Fever PR to its roster after splitting with Cake

Pay-TV giant Sky has added Fever PR to its agency line-up for a wide-ranging brief covering products and services.

Max Clifford trial jury to continue deliberations after Easter break

Max Clifford trial jury to continue deliberations after Easter break

The jury in the trial of celebrity publicist Max Clifford has been sent home for Easter and will reconvene on Tuesday for further deliberations about its verdicts on 11 charges of indecent assault.

Home Office brings in Munro & Forster to campaign against FGM

Home Office brings in Munro & Forster to campaign against FGM

The Home Office has tasked Munro & Forster (M&F) with supporting its campaign to eradicate female genital mutilation (FGM) as part of a wider retained brief.