EDITORIAL: Reshuffle fires up Haringey comms

The restructuring of local government comms departments rarely

amounts to a revolution, but the reshuffle at Haringey this week for

once represents a real consolidation of power in the hands of the

communications department.



For far too long, Haringey has been something of a poor relation in PR

terms - its nearby boroughs of Camden and Westminster boasting two of

the largest comms teams in the country.



In the last 12 months, Haringey's outgoing comms head Siobhan Crozier

has effected enormous change, increasing the staff from six to 23. Now

the department is to benefit from the creation of seven posts

encompassing critical areas such as internal comms and web

development.



The decision to increase the salary of the department head is a

recognition of the central role that comms is expected to play in the

authority's future - and that the required level of talent, experience

and vision (either from the public or private sector) isn't going to

come cheap.



Crozier is moving to Tower Hamlets - an authority which until its own

recent restructure resembled Haringey a couple of years ago - no doubt

lured in part by the fact that her role at the east London borough

includes a seat on the management board. If Haringey is going to attract

real talent to this post, it would do well to take a leaf out of Tower

Hamlet's book and offer a seat at the high table.



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