HSBC picks Hill+Knowlton for Cutty Sark work

HSBC has picked Hill+Knowlton Strategies to handle media relations for the business' sponsorship of the Cutty Sark.

Cutty Sark Trust: completes its six-year restoration of the ship
Cutty Sark Trust: completes its six-year restoration of the ship

The four-year project was announced last month and marks the completion of the Cutty Sark Trust’s six-year restoration of the ship, which is due to reopen to the public on Thursday.

Hill+Knowlton’s focus will be on combining the historical and cultural content of the ship's past with HSBC’s expertise on global trade.

Giles Morgan, HSBC group head of sponsorship and events, said: ‘HSBC was founded in Asia to finance trade with the West five years before the Cutty Sark first set sail in 1870.

‘We still see trade as the biggest driver of economic and business growth today, which our partnership with the Cutty Sark Trust reflects. H+K Strategies is a trusted comms partner of the bank, and we are impressed by its approach to bringing the partnership to life.’

Work on the restoration of the Greenwich-based Cutty Sark, which served as a merchant vessel before going on public display in 1954, was delayed by a fire in 2007.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Max Clifford trial jury finishes sixth day of deliberations

Max Clifford trial jury finishes sixth day of deliberations

The jury in the trial of celebrity publicist Max Clifford on 11 charges of indecent assault has been sent home and will reconvene tomorrow morning for a seventh day of deliberations.

Analysis: Fishburn chiefs keep eyes on future despite mounting departures

Analysis: Fishburn chiefs keep eyes on future despite mounting departures

Fishburn's management have defended their reinvention of the 23-year-old agency amid industry mutterings, fed by a series of director-level departures, about the direction in which it is going.

Hit or Miss? EasyJet backs Shakespeare Day campaign with world record attempt

Hit or Miss? EasyJet backs Shakespeare Day campaign with world record attempt

EasyJet aimed to break the world record for the highest ever theatrical performance for Shakespeare's 450th birthday yesterday with the Reduced Shakespeare Company performing on a flight from Gatwick to Verona.

Top PRs to gather in Barcelona for inaugural PRWeek Global Congress

Top PRs to gather in Barcelona for inaugural PRWeek Global Congress

Senior executives from IBM, Nestlé, Vedanta, GE, Cargill, Philips and Allianz will be among the speakers at PRWeek's first Global Congress.