MEDIA: Brown fills vacant deputy editor post at Emap's Red

Red, the monthly lifestyle magazine for thirtysomething women, has

a new deputy editor after a nine-month hiatus.



Hero Brown, former editor of the Independent on Sunday's now-defunct

Reality magazine, has joined the Emap Elan monthly. She will report to

Trish Halpin, who was promoted from deputy to editor of the

155,000-selling title last November. The deputy post has been vacant

since then.



Halpin said Brown would look at the magazine's lifestyle features in

particular, ensuring that the content is 'fast, youthful and

glamorous'.



The early part of Halpin's tenure concentrated on restructuring the

25-strong editorial team and ensuring the magazine's health and

wellbeing content was relevant to readers.



Brown is now tasked with giving features on food, gardening, travel and

fashion a similar relevance.



Halpin added that Red would overcome the 14 per cent dip in circulation

recorded at the last ABCs. 'It was not the ideal situation, to come in

as editor and inherit a blip. We promised to turn this round and our

next ABC will be a double-digit increase.'



Red, whose features editor is Miranda McMinn and assistant editor is

Andrea Childs, was launched in 1998, targeting what it called the

'middle youth' market.



Brown has also written for The Observer, Nova and Elle. Reality was

scrapped when the Independent on Sunday's new editor, Tristan Davies,

took over from Janet Street-Porter last month.



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