HONG KONG: Dow Jones & Company - publisher of Wall Street Journal
Europe and Dow Jones Newswires - is boosting its global PR efforts with
a raft of senior appointments.
The group is on the hunt for its first director of communications in
Asia to bolster its communications in the region, previously handled by
one PR manager, Daphne Ghesquiere.
Dow Jones PR bosses announced the decision just days after the promotion
of EMEA corporate communications director Brigitte Trafford to the
newly-created position of director of international corporate
communications - a role which oversees all non-US PR.
She joined Dow Jones four years ago from Cable & Wireless Europe, where
she acted as PR manager.
Part of Trafford's new remit is to strengthen the existing PR function
in Hong Kong, hiring a director of communications for Asia.
'It's the 25th anniversary of the Wall Street Journal Asia, which is
going from strength to strength,' she said. 'It could do with some
positive PR to make sure we are making the most of that
She added: 'Their task will be to develop and implement a proactive PR
strategy that will position Dow Jones in an appropriate way.'
Trafford's promotion also coincides with that of New York-based Patricia
Walsh to become the firm's first global director of internal
communications and knowledge management.
Previously director of knowledge management, Walsh takes on the
responsibility for all internal communications, including the corporate
internet site, the internal newsletter Dow Jones Bulletin and all the
internal hard copy publications.
The senior hires are the first made by Steven Goldstein, Dow Jones
vice-president of corporate communications, since he joined in
'Our PR has always been taken seriously, but I don't think we've been
aggressive enough in letting people know we are a global company and
that we cover worldwide issues,' he said.