INTERNATIONAL: Dow Jones global PR team boosted by appointments

HONG KONG: Dow Jones & Company - publisher of Wall Street Journal

Europe and Dow Jones Newswires - is boosting its global PR efforts with

a raft of senior appointments.



The group is on the hunt for its first director of communications in

Asia to bolster its communications in the region, previously handled by

one PR manager, Daphne Ghesquiere.



Dow Jones PR bosses announced the decision just days after the promotion

of EMEA corporate communications director Brigitte Trafford to the

newly-created position of director of international corporate

communications - a role which oversees all non-US PR.



She joined Dow Jones four years ago from Cable & Wireless Europe, where

she acted as PR manager.



Part of Trafford's new remit is to strengthen the existing PR function

in Hong Kong, hiring a director of communications for Asia.



'It's the 25th anniversary of the Wall Street Journal Asia, which is

going from strength to strength,' she said. 'It could do with some

positive PR to make sure we are making the most of that

opportunity.'



She added: 'Their task will be to develop and implement a proactive PR

strategy that will position Dow Jones in an appropriate way.'



Trafford's promotion also coincides with that of New York-based Patricia

Walsh to become the firm's first global director of internal

communications and knowledge management.



Previously director of knowledge management, Walsh takes on the

responsibility for all internal communications, including the corporate

internet site, the internal newsletter Dow Jones Bulletin and all the

internal hard copy publications.



The senior hires are the first made by Steven Goldstein, Dow Jones

vice-president of corporate communications, since he joined in

April.



'Our PR has always been taken seriously, but I don't think we've been

aggressive enough in letting people know we are a global company and

that we cover worldwide issues,' he said.



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