The Meat and Livestock Commission has appointed B2B Communications
to handle its B2B PR account. Joint MD John Hay heads the account and
reports to Maurice McCartney, MLC retail trade marketing manager and
John Gray, food service trade marketing manager. The incumbent agency
was Richmond Towers. B2B won the account following a three-way pitch.
The MLC has briefed the agency to promote red meat and its importance to
the British economy.