Utility firms least trusted by UK consumers

Utility companies have the lowest public reputation in corporate Britain, new research has revealed.

Trust issues: utility sector was rated behind banking and telecoms overall
Trust issues: utility sector was rated behind banking and telecoms overall

RepTrak Pulse 2012, based on 10,000 interviews with UK consumers, found that public confidence in utility firms was lower than for any other sector.

British Gas, Scottish Power and Southern Water were all in the bottom 12 of the 262 UK firms graded for corporate reputation.

The utility sector was rated behind banking and telecoms overall, with Royal Bank of Scotland named as the individual firm with the worst corporate reputation.

Spencer Fox, MD of Reputation Institute UK, said that too many firms had failed to address the reputation issues facing UK corporates.

He said: 'Many issues have yet to be resolved with some corporations flying in the face of public opinion and expectations, particularly in relation to executive remuneration and bonuses paid to employees of the big banks.'

The most favourably viewed sectors were consumer products, food manufacturing and beverage companies, with Rolls-Royce topping the individual list ahead of Dyson and Allied Boots respectively.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

Department store John Lewis is to use its 150th anniversary this year to talk about its history, which "not enough people know about", according to director of communications Peter Cross.

Labour hires Obama election strategist David Axelrod to fight General Election

Labour hires Obama election strategist David Axelrod to fight General Election

The man who helped Barack Obama win the 2008 and 2012 US presidential elections is to work for Labour along with members of his team.

Sky adds Fever PR to its roster after splitting with Cake

Sky adds Fever PR to its roster after splitting with Cake

Pay-TV giant Sky has added Fever PR to its agency line-up for a wide-ranging brief covering products and services.

Max Clifford trial jury to continue deliberations after Easter break

Max Clifford trial jury to continue deliberations after Easter break

The jury in the trial of celebrity publicist Max Clifford has been sent home for Easter and will reconvene on Tuesday for further deliberations about its verdicts on 11 charges of indecent assault.

Home Office brings in Munro & Forster to campaign against FGM

Home Office brings in Munro & Forster to campaign against FGM

The Home Office has tasked Munro & Forster (M&F) with supporting its campaign to eradicate female genital mutilation (FGM) as part of a wider retained brief.