Samsung calls in Cohn & Wolfe to handle mobile launch

Samsung has brought in Cohn & Wolfe to handle the launch of a top-secret mobile device next month.

Top spot: Samsung handsets
Top spot: Samsung handsets

As Samsung takes over Nokia’s 14-year reign at the top of the global mobile phone market, the South Korean manufacturer has brought in Cohn & Wolfe to handle the launch of a major new product in London on 3 May, widely tipped to be the Galaxy SIII smartphone.

However, Samsung declined to confirm whether the announcement relates to a phone or a range of tablet devices.

Cohn & Wolfe CEO Scott Wilson confirmed that the agency had been appointed for the project but declined to give any more details.

The agency appointment comes after a pitch process that took place last month.

Samsung also uses The Red Consultancy and Kazoo in the UK.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Insight Public Affairs joins Blue Star Strategies international agency network

Public affairs agency Insight has joined a five-strong international network of lobbying agencies set up by US member Blue Star Strategies.

DWP communications chief Richard Caseby secures apology from The Guardian

DWP communications chief Richard Caseby secures apology from The Guardian

The Guardian has apologised today for a Polly Toynbee comment piece which gave incorrect details about the hiring of former Sun and Times managing editor Richard Caseby by the Department for Work and Pensions.