Samsung calls in Cohn & Wolfe to handle mobile launch

Samsung has brought in Cohn & Wolfe to handle the launch of a top-secret mobile device next month.

Top spot: Samsung handsets
Top spot: Samsung handsets

As Samsung takes over Nokia’s 14-year reign at the top of the global mobile phone market, the South Korean manufacturer has brought in Cohn & Wolfe to handle the launch of a major new product in London on 3 May, widely tipped to be the Galaxy SIII smartphone.

However, Samsung declined to confirm whether the announcement relates to a phone or a range of tablet devices.

Cohn & Wolfe CEO Scott Wilson confirmed that the agency had been appointed for the project but declined to give any more details.

The agency appointment comes after a pitch process that took place last month.

Samsung also uses The Red Consultancy and Kazoo in the UK.

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