Ogilvy financial PR doubts as Kleinwort departs firm

City PR expert Sir Richard Kleinwort has left Ogilvy PR Worldwide

just eight months after he joined to launch the agency's financial PR

division.



The banking heir - who was unavailable for comment as PRWeek went to

press - was taken on at the end of last year as part of Ogilvy's

ambitious plan to build a leading City PR practice (PRWeek, 1 December

2000).



It was widely believed that Kleinwort's appointment would give the firm

the necessary kudos in the City to gain an impressive client list. But

industry sources have questioned whether the division met with the

expectations of Ogilvy's UK management.



A spokesman for the agency, which now has no dedicated in-house

financial PR and IR capability, refused to comment on whether Kleinwort

would be directly replaced or on what would now happen to the financial

team.



Ogilvy's global corporate practice MD Rob Shimmin said that, in the

meantime, the team would use the financial and IR services of sister WPP

firms Buchanan Communications and recently acquired City agency

Finsbury.



Kleinwort, who reported to Ogilvy UK MD Donna Zurcher, was tasked with

building the practice from scratch and developing a team, taking on at

least five staff by April and, according to the plans, 20 by 2003.



He left his role as a founding partner at Cardew & Co to take on the

Ogilvy remit. Kleinwort set up Cardew & Co in 1991 with four fellow

partners from rival PR firm Grandfield Rork Collins Financial.



Prior to Grandfield, Kleinwort was an associate director at Grandfield,

an account manager at Biss Lancaster and a manager in Deutsche Bank's

corporate banking practice in Hamburg and Frankfurt.



He previously worked for three months at his family business, then known

as Kleinwort Benson.



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