City PR expert Sir Richard Kleinwort has left Ogilvy PR Worldwide
just eight months after he joined to launch the agency's financial PR
The banking heir - who was unavailable for comment as PRWeek went to
press - was taken on at the end of last year as part of Ogilvy's
ambitious plan to build a leading City PR practice (PRWeek, 1 December
It was widely believed that Kleinwort's appointment would give the firm
the necessary kudos in the City to gain an impressive client list. But
industry sources have questioned whether the division met with the
expectations of Ogilvy's UK management.
A spokesman for the agency, which now has no dedicated in-house
financial PR and IR capability, refused to comment on whether Kleinwort
would be directly replaced or on what would now happen to the financial
Ogilvy's global corporate practice MD Rob Shimmin said that, in the
meantime, the team would use the financial and IR services of sister WPP
firms Buchanan Communications and recently acquired City agency
Kleinwort, who reported to Ogilvy UK MD Donna Zurcher, was tasked with
building the practice from scratch and developing a team, taking on at
least five staff by April and, according to the plans, 20 by 2003.
He left his role as a founding partner at Cardew & Co to take on the
Ogilvy remit. Kleinwort set up Cardew & Co in 1991 with four fellow
partners from rival PR firm Grandfield Rork Collins Financial.
Prior to Grandfield, Kleinwort was an associate director at Grandfield,
an account manager at Biss Lancaster and a manager in Deutsche Bank's
corporate banking practice in Hamburg and Frankfurt.
He previously worked for three months at his family business, then known
as Kleinwort Benson.