Liverpool agency Corporate Culture has been taken on to handle a
three-month corporate social responsibility project for the National
Following a competitive pitch, Corporate Culture will work alongside
Loines Furnival - a Chester based group of design specialists on the
Both firms are members of SERU - the Social and Environmental Reporting
The nature of the work is being closely guarded, but it is known that
Loines Furnival specialise in the production of reports, and it is
thought a campaign based on communicating the firm's environmental
activities will be conducted.
Such a project appears more likely following Tuesday's (10 July)
announcement that the National Grid is among the two thirds of FTSE
listed firms to be omitted from the recently-launched FTSE4Good socially
responsible investing index.
John Drummond, ex-United Utilities communications director, and current
Corporate Culture strategy director, leads the account. He reports to
Paul De Jong, head of environmental management at National Grid UK,
which was formed in 1989 after the privatisation of state-owned
The agency already works for BSkyB, Diageo, The Royal Bank of Scotland
and radio group GWR.