Corporate Culture wins three-month National Grid job

Liverpool agency Corporate Culture has been taken on to handle a

three-month corporate social responsibility project for the National

Grid.



Following a competitive pitch, Corporate Culture will work alongside

Loines Furnival - a Chester based group of design specialists on the

project.



Both firms are members of SERU - the Social and Environmental Reporting

Unit.



The nature of the work is being closely guarded, but it is known that

Loines Furnival specialise in the production of reports, and it is

thought a campaign based on communicating the firm's environmental

activities will be conducted.



Such a project appears more likely following Tuesday's (10 July)

announcement that the National Grid is among the two thirds of FTSE

listed firms to be omitted from the recently-launched FTSE4Good socially

responsible investing index.



John Drummond, ex-United Utilities communications director, and current

Corporate Culture strategy director, leads the account. He reports to

Paul De Jong, head of environmental management at National Grid UK,

which was formed in 1989 after the privatisation of state-owned

utilities.



The agency already works for BSkyB, Diageo, The Royal Bank of Scotland

and radio group GWR.



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