PRCA barometer shows PR industry 'increasingly optimistic' over Q1

The PR industry is feeling increasingly optimistic, according to the latest figures released from the PRCA's quarterly barometer of consultancy MDs and CEOs.

Optimistic: 31% thought the general economic condition of the PR industry would improve
Optimistic: 31% thought the general economic condition of the PR industry would improve

80 agency members of the PR trade body were polled at the end of the first quarter of 2012.

51% reported that the past quarter had made them feel more optimistic for their consultancy. 31% thought the general economic condition of the PR industry would improve, while 49% thought it would stay the same.

This compares favourably with last quarter’s results, which revealed that 51% of respondents expected the economic condition of the industry to get worse this year, with only 12% expecting it to improve.

Where almost one in three (28%) said in the last poll that they felt less optimistic for their consultancy's future, this has dropped to 12%. Meanwhile, 51% felt more optimistic.

24% have seen client budgets increase, compared with just 14% who have seen them decrease. However, 62% have seen them stay exactly the same.

59% described the level of new business as busy, while 18% said it had been very busy.

53% have seen over-servicing levels stay the same.

PRCA chief executive Francis Ingham said: ‘These figures just go to show that the PR industry is bucking the national trend of job losses, pessimism and a reluctance to employ graduates.’ 

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

Department store John Lewis is to use its 150th anniversary this year to talk about its history, which "not enough people know about", according to director of communications Peter Cross.

Labour hires Obama election strategist David Axelrod to fight General Election

Labour hires Obama election strategist David Axelrod to fight General Election

The man who helped Barack Obama win the 2008 and 2012 US presidential elections is to work for Labour along with members of his team.

Sky adds Fever PR to its roster after splitting with Cake

Sky adds Fever PR to its roster after splitting with Cake

Pay-TV giant Sky has added Fever PR to its agency line-up for a wide-ranging brief covering products and services.

Max Clifford trial jury to continue deliberations after Easter break

Max Clifford trial jury to continue deliberations after Easter break

The jury in the trial of celebrity publicist Max Clifford has been sent home for Easter and will reconvene on Tuesday for further deliberations about its verdicts on 11 charges of indecent assault.

Home Office brings in Munro & Forster to campaign against FGM

Home Office brings in Munro & Forster to campaign against FGM

The Home Office has tasked Munro & Forster (M&F) with supporting its campaign to eradicate female genital mutilation (FGM) as part of a wider retained brief.