PRCA barometer shows PR industry 'increasingly optimistic' over Q1

The PR industry is feeling increasingly optimistic, according to the latest figures released from the PRCA's quarterly barometer of consultancy MDs and CEOs.

Optimistic: 31% thought the general economic condition of the PR industry would improve
Optimistic: 31% thought the general economic condition of the PR industry would improve

80 agency members of the PR trade body were polled at the end of the first quarter of 2012.

51% reported that the past quarter had made them feel more optimistic for their consultancy. 31% thought the general economic condition of the PR industry would improve, while 49% thought it would stay the same.

This compares favourably with last quarter’s results, which revealed that 51% of respondents expected the economic condition of the industry to get worse this year, with only 12% expecting it to improve.

Where almost one in three (28%) said in the last poll that they felt less optimistic for their consultancy's future, this has dropped to 12%. Meanwhile, 51% felt more optimistic.

24% have seen client budgets increase, compared with just 14% who have seen them decrease. However, 62% have seen them stay exactly the same.

59% described the level of new business as busy, while 18% said it had been very busy.

53% have seen over-servicing levels stay the same.

PRCA chief executive Francis Ingham said: ‘These figures just go to show that the PR industry is bucking the national trend of job losses, pessimism and a reluctance to employ graduates.’ 

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