WPP buys up MCA for merger with Banner McBride

WPP has bought internal communications specialist the Marketing and

Communications Agency (MCA) and is to merge it into Banner McBride, its

existing internal communications consultancy.



The deal has created an as yet unnamed 120-strong agency. Its full

management team and brand identity will be launched in September.



Banner McBride MD Michael Punsford has quit following the merger but is

staying on as an independent consultant while the two firms merge.



The merger will lead to the closure of MCA's London base at Portman

Square.



Staff will relocate either to Banner McBride's Drury Lane base, MCA's

other UK office in Marlow, Bucks, or to Banner McBride offices

abroad.



The newly-merged company has taken on agency Kushti on a project basis

to handle PR for the merger. Kushti partner Liz Vater said: 'The company

is looking at its sites but redundancies are not likely.'



The new company will be headed by MCA chairman Kevin Thompson, who

becomes president. Kathy Whitwell, MCA group managing director, becomes

CEO.



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