recruits John Coventry as UK comms director

An online platform aimed at creating social change that has attracted millions of users in the US has hired a Kindred associate director to help raise its profile in the UK.

John Coventry: joins ahead of the launch of’s UK website
John Coventry: joins ahead of the launch of’s UK website

John Coventry has been appointed as’s UK comms director, ahead of the launch of a UK-focused website.

The platform allows anyone to launch a petition and build a campaign, and claims to draw more than one million new users every month across 150 countries.

Among the campaigns launched by include one to prosecute the killer of black teenager Trayvon Martin, whose death has sparked outrage across the US. Another looks at the labour conditions around the production of certain Apple products.

Founded in the US in 2007, has more than 100 staff across the US, Europe, India and Australia, with Coventry forming part of a team of five in the UK.

Coventry said: ‘We'll be building the brand of as the go-to  platform for people who want to take action on issue they care about. The site is about empowering people to create campaigns that win the changes they feel are important. It will be fascinating working with a wide range of people to help them bring their stories to national prominence.'

Coventry, who before Kindred held the head of news position at ActionAid, added that he hoped the team would expand in the coming months.

He will report to Brie Rogers Lowery, UK campaigns director, who said: ‘John’s campaigning experience and ability to spot a story was very impressive. We know he’ll make a great addition to the team.’

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