Capital MSL awarded brief for World Economic Forum summit

The World Economic Forum, the organiser of Davos, has called in agency support to help promote its key Summit on the Global Agenda 2012 in the Middle East.

Global appeal: The WEF hosts the Summit on the Global Agenda
Global appeal: The WEF hosts the Summit on the Global Agenda

The summit, which will be held for the fifth year in November, brings together hundreds of leading figures from around the globe to thrash out what are the most pressing issues facing societies and businesses worldwide.

The World Economic Forum (WEF) has handed a brief to financial PR specialist Capital MSL to raise awareness of the conference and the organisation itself among key media titles and opinion formers.

The event, which is always held in the Middle East, looks to identify risks and opportunities confronting the global community and set the agenda for Davos, which the WEF organises in January.

The account is being led out of Capital MSL's Middle East operation by co-MD Fran McElwaine. She noted that the location of the event, which brings together leading global figures from industry, government and academia, reflected the 'increasingly important role the region is playing in world affairs'.

The agency will look to explain the WEF's mission and the contribution it makes to global economic growth, and ramp up coverage in the run-up to the November event. It is thought Capital MSL won the brief after a competitive pitch.

Meanwhile, the agency is also understood to have picked up a regional brief with US investment giant BlackRock.

It is believed that Capital has begun working with BlackRock on a corporate comms brief in the Middle East, focused on reputation management in the region.

FTI Consulting handles comms across BlackRock's UK product portfolio, having won the brief from Maitland in 2010.

Within the past six months Capital MSL has also won business from Saudi Telecom Company and the Abu Dhabi Police.

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