City PR firm Financial Dynamics advised on more M&A deals than any
other UK rival last month, clocking up 15 deals worth pounds 3.71bn.
According to the data compiled by Zephus for PRWeek, the agency, led by
CEO Charles Watson, boosted its position into the Top 10 league of M&A
PR advisers for May, moving up seven places to fourth.
FD notched up the impressive deal portfolio advising on some of the
month's biggest deals, including UK client Shire Pharmaceuticals' pounds
2.81bn takeover of Canadian biotech firm BioChem Pharma.
But the pounds 9.68bn deal between Halifax and Bank of Scotland topped
all takeovers last month, creating the country's fifth biggest bank -
and helping Brunswick cement its position at the top of the financial PR
Brunswick advised on six deals totalling nearly pounds 18bn, according
to the Zephus data, which was compiled using all publicised deals
involving at least one UK company, during May.
Tavistock Communications jumped up one place to second position with
pounds 8.35bn worth of deals in May, of which more than pounds 7bn came
from advising British client Vodafone.
The mobile phone giant gained a stronger foothold in Asia, paying pounds
3.7bn for a minority 20 per cent share of Japan Telecom's J-Phone
Citigate Dewe Rogerson bagged third position with ten deals worth pounds
5.8bn, largely earned through advising client Pernod Ricard on its joint
pounds 5.7bn deal with acquisition partner Diageo to buy Seagram's wine
and spirits division, announced last December.
Financial services firm Penrose Financial and US IR specialist Kekst &
Company both entered the Top 10 league through their work with Hicks
Muse Tate & Furst.
The private equity group teamed-up with Apax Partners to bid for Yell,
BT's online telephone directory.
DEAL WATCH MAY 2001 RANKING
Ranking Financial PR Company No of Deal Value
Deals pounds bn
1 Brunswick 6 17.9
2 Tavistock Communications 6 8.3
3 Citigate Dewe Rogerson 10 5.8
4 Financial Dynamics 15 3.7
5 Penrose Financial 3 2.1
6 Kekst and Company 1 2.1
7 Hudson Sandler 2 1.91
8 Gavin Anderson & Company 3 1.9
9 Smithfield Financial 2 1.6
10 Grandfield Communications 4 0.4
Source: Zephus Corporate Finance Knowledge (www.zephus.com)