Flack is intrigued by LightBrigade MD Alan Twigg’s suggestion of where he would be if he was 21 again: ‘Still languishing in that f**king Thai jail.' And it gets edgier – Twigg reckons he would win a gold medal at London 2012 in the ‘50-metre moving Michael Gove pistol-shooting event’. This guy is dangerous.
Maitland chief executive Neil Bennett has an equally dubious story about his most embarrassing moment: ‘Running down the garden naked at 3am with a chicken under my arm (it is a long story).' A story that we need to hear, Neil.
TalkTalk comms director Mark Schmid revealed that his most respected politician is John ‘two jabs’ Prescott, giving the explanation: ‘Fast hands for a big man.' Always a sure-fire measure of political excellence...
Fresh from a public flogging at the hands of The Independent, Bell Pottinger Group MD David Wilson seems to have something fresh in his mind when detailing how he was last embarrassed: ‘Didn’t you hear?’ Sorry for opening up old wounds, David.
Chelsea Football Club head of comms Steve Atkins and Everything Everywhere director, comms and corporate affairs Stuart Jackson both think they would win a gold medal in Alan Partridge-inspired ‘monkey tennis’ – but there can only be one gold medallist, so this match-up needs to take centre stage at the Olympics this summer...
Shine CEO Rachel Bell has one sound piece of advice for any aspiring new PR people: ‘Don’t date guys who hang their suits up before jumping into bed.'
Edelman group MD for corporate and financial Alex Bigg pointed to Kim Jong-un’s 2011 supreme leader campaign as the best PR campaign of 2011 – it certainly got the tricky local media onside...
Former Foreign and Commonwealth Office head of digital diplomacy Jimmy Leach – now at Portland -– has some highbrow tastes. His favourite restaurant is the now-beleaguered Greggs: ‘Sausage roll, doughnut and soft drink. That is what I call a meal deal.' He also pointed to Carlos Tevez’s ‘one-man campaign to prove himself loyal, selfless, motivated by the love of the game and a victim of the cruelties of others’ as the best campaign of 2011. Cutting!
Some final surprises: the arguably disloyal Arsenal FC comms director Mark Gonnella revealed that his favourite football team is Reading, while Media House International executive chairman Jack Irvine said that the highlight of his career was meeting Sooty.
And with possibly the best suggestion in the whole book, Red Consultancy chief executive Mike Morgan has a sartorial tip for the PR business: ‘As masters of the dark arts, we should be able to wear wizard cloaks.'