Opinion: Letters of the Week - Decisiveness, openness and presence are key to leadership

In highlighting the importance of authenticity and decisiveness, Danny Rogers has put his finger on one of the key conclusions of our study ('True leadership is about decisiveness', Opinion, PRWeek, 23 March).

Namely that after open and transparent comms as the number one characteristic of effective leaders (on 69 per cent), come three action-oriented leadership attributes - taking tough decisions, handling crises calmly and leading by example (all on 68 per cent). The overall formula for leadership is decisive action, open comms and personal presence.

Rod Cartwright, director, global corporate practice, Ketchum Pleon

prweekletters@haymarket.com

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

DWP comms chief Richard Caseby secures apology from The Guardian

DWP comms chief Richard Caseby secures apology from The Guardian

The Guardian has apologised today for a Polly Toynbee comment piece which gave incorrect details about the hiring of former Sun and Times managing editor Richard Caseby by the Department for Work and Pensions.

Hit or Miss? UKIP responds to Times story about Nigel Farage expenses

Hit or Miss? UKIP responds to Times story about Nigel Farage expenses

UKIP and its leader Nigel Farage came out fighting over a story in The Times yesterday that he is facing an investigation over £60,000 of "missing" European Union funds.

Ebay appoints Launch PR and Exposure for UK consumer work

Ebay appoints Launch PR and Exposure for UK consumer work

Online retailer eBay has appointed Launch PR and Exposure to its roster of agencies for UK consumer work.