Global: Ruder Finn called in for US fashion brief

The French company behind brands such as Puma and Gucci has tapped Ruder Finn as its corporate PR agency of choice in the US.

Retail holding company PPR, which has a portfolio of 16 luxury, sports and lifestyle brands, made the decision after a competitive review.

PPR representatives confirmed the company has chosen Ruder Finn, but declined to comment further.

The agency, with a core team of up to five staffers on the account, will focus on raising awareness of PPR innovations, initiatives and sustainability programmes to 'top-tier' print, broadcast and online media outlets in the US, said Louise Harris, the agency's chief global strategist.

The company's list of well-known brands includes Yves Saint Laurent, Sergio Rossi and Volcom.

Senior vice-president Maryam Ayromlou will handle media efforts, Harris said, adding that Ruder Finn is PPR's only agency in the US. The budget was not disclosed.

She said that Ruder Finn would help 'build reputation for PPR in the Americas' and support Laurent Claquin, the recently appointed head of PPR Americas.

The firm will also work on digital and social media for PPR's corporate platforms.

'This company is perfect for us because it fits into two of our strategic growth platforms, corporate expertise and lifestyle business,' said Harris.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Max Clifford trial jury to reconvene tomorrow after majority verdicts direction

Max Clifford trial jury to reconvene tomorrow after majority verdicts direction

The jury in the trial of celebrity publicist Max Clifford on 11 charges of indecent assault has been sent home for the day after being told by the judge earlier this afternoon that he will now accept majority verdicts.

Labour "fooling themselves" over plans to combat attacks on Miliband

Labour "fooling themselves" over plans to combat attacks on Miliband

Conservative-leaning public affairs experts have questioned the value of Labour's adoption of US-style campaigning tactics in the wake of the opposition hiring election strategist David Axelrod.

PLMR appoints Professor Tim Morris as non-executive director

The vet who helped establish the British Horseracing Authority's anti-doping and animal welfare programme has joined PLMR as a non-executive director.