DIARY: 'Luxury' sex-toys to get burst of Bryan Morel PR

Readers who commented on PRWeek's restraint in reporting the

announcement of Red Door's appointment to promote an erectile

disfunction product (PRWeek, 22 June), will be interested to read that

Bryan Morel PR is to represent Myla, a fashion and sex-toy brand.



Account director Keith Wallace, who leads the brief, informs us that

everybody at the agency is 'incredibly excited' about the account.



Myla was, bizarrely, set up by two former corporate finance analysts

Charlotte Semler and Nina Hampson.



They apparently selected BMPR because of its strong fashion identity,

and the agency will now set about promoting the client's 'sensuous

personal care products, designer sex-toys, exclusive lingerie and

revolutionary condoms'.



Wallace says the agency is to conduct a 'very targeted editorial

campaign to run through the glossy magazines promoting Myla as a luxury

brand'.



One assumes he was not referring to Razzle and Knave.



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