Toulmin said: ‘Many businesses have trimmed PR departments to the bone and look to outsource comms work on an ad hoc basis when the need arises.
‘At MyPressOffice, we have assembled a brilliant national network of experts who cover all specialities, from people with coalface experience of PR and journalism to former newspaper editors and directors of comms. Clients can pinpoint the level of support they need and dip in and out of our services with no need to pay a retainer.’
MyPressOffice is being run out of offices in Leeds and London. PR consultant and former Press Association journalist David Moss-Blundell will head the team in the north. Former ITV plc comms executive Sallie Ryle is the agency’s senior consultant.