Sykes is also the president of the CIPR.
Commenting on her appointment, Sykes said: ‘I am pleased to be joining EEF at such an exciting time when manufacturing is at the centre of the political and media debate. Having worked in industry, I understand the high value, high skill contribution the sector makes to the economy and look forward to building further EEF’s reputation as the voice of UK manufacturing.’
EEF chief executive Terry Scuoler said: ‘We are delighted to have secured one of the UK’s most senior PR practitioners, who will bring a wealth of experience to this role. This is a recognition of EEF’s crucial role at European, national and regional level and I look forward to Sally broadening communications with our key stakeholders.’
Sykes has previously worked in a number of R&D intensive and manufacturing environments, ranging from fine chemicals and biomedical engineering, to food and drink production.
She has held senior positions with AstraZeneca and J&J, Ciba-Geigy, Scottish Courage and Littlewoods. She was also head of press and PR at Manchester Airport from 1996 to 2002, leading the PR, environmental and political lobbying for its controversial second runway.
In a separate move, EEF has promoted Rocky Lorusso to senior external affairs adviser.