Edelman relaunches global employee relations practice

Edelman has relaunched its global employee relations practice after the agency's Trust Barometer revealed the increasing power of employees as brand ambassadors.

Nick Howard: co-head of employee relations practice
Nick Howard: co-head of employee relations practice
The agency said it has enhanced the approach, capabilities and services of its global employee engagement practice.

The division will be co-led by Nick Howard, director in London, and Christopher Hannegan, executive vice-president in Chicago, both of whom are being promoted to practice chair roles for the EMEA region and the US respectively.

Edelman said that the business would focus on helping brands to establish three meaningful, trust-building connections – connecting employees with the company, connecting employees with each other and connecting employees with the outside world.
 
‘Through these connections, organisations can deepen engagement, increase trust and positively impact their business and reputation,’ an Edelman statement said.

Howard told PRWeek that Edelman was responding to demand from clients, noting employee engagement ‘was higher than ever’ on the companies' agendas following the global economic slowdown.

‘For years organisations and PR agencies have put all their emphasis on external comms,’ Howard said. ‘They haven’t taken advantage of the resource their own employees represent, who can be their most passionate advocates as well as harshest critics.’

He explained that the results from Edelman’s 2012 Trust Barometer helped guide the agency’s decision to invest in the practice. The study revealed that 50 per cent of respondents view regular employees as credible sources of information about their company (up 16 points from 2011) and that employees were trusted more as a source of information about a brand than CEOs.

The agency has four dedicated centres of employee engagement excellence in Chicago, London, Los Angeles and New York, and the ability to work from each of the company’s 63 offices worldwide.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Max Clifford trial jury retires to consider indecent assault charges

Max Clifford trial jury retires to consider indecent assault charges

The jury in the trial of celebrity publicist Max Clifford has retired to consider verdicts on 11 charges of indecent assault after five weeks of proceedings.

Avoid being caught out on camera

Avoid being caught out on camera

Being caught on camera is a fact of life, so it is vital to ensure that organisations behave in the right way.

Online travel agent Ebookers appoints Shine

Online travel agent Ebookers appoints Shine

Online travel agent Ebookers has appointed Shine Communications as its retained agency following a competitive pitch at the end of last year.