MEDIA BRIEFS: ITV to become ITV1 in 'family brand' move

ITV is to be renamed ITV1 later this year, to emphasise its place

in a 'family' of ITV brands, the broadcaster said. The move is part of

ITV's much-vaunted attempt to integrate ONdigital, which will be renamed

ITV Digital, into the network. ITV will eventually provide free-to-air,

pay-TV and internet services. ITV2 is the network's existing digital

channel.



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