An electronic magazine tool that launched this week aims to help
online publishers by offering a range of user-friendly DTP functions in
Simera's E-magazine hopes to allow users to tailor existing technologies
to their own needs to produce 'sophisticated' online publications.
Simera MD Nigel Follett said the tool would allow increased automatic
feedback from users, reduce the need for specialist publishing staff and
allow increased control over branding.
E-magazine's automated feedback and user tracking 'allow the publisher
greater scope to find out which elements of an online publication are
most frequently accessed,' said Follett.
'At the moment, people don't like to give feedback on what they're
looking at - even if it just means ticking a few boxes. This will do it
automatically and in much greater depth. Unlike now, companies can find
out exactly what users are looking at on a page,' he added.
The software will also allow 'non-technical' users to edit the
publication remotely - depending on security access.
Follett said this could mean content providers inputting and updating
content directly while online.
Adjustable templates will let users tailor the publications without
needing to rely on specialist web designers.
Slots for logos can be adjusted and templates with spaces for additional
logos can be passed on to distributors and resellers to allow greater
control over branding.
According to Follett the software is best suited to company news, online
training and direct marketing.