MEDIA: E-magazine to help produce bespoke publications

An electronic magazine tool that launched this week aims to help

online publishers by offering a range of user-friendly DTP functions in

one package.



Simera's E-magazine hopes to allow users to tailor existing technologies

to their own needs to produce 'sophisticated' online publications.



Simera MD Nigel Follett said the tool would allow increased automatic

feedback from users, reduce the need for specialist publishing staff and

allow increased control over branding.



E-magazine's automated feedback and user tracking 'allow the publisher

greater scope to find out which elements of an online publication are

most frequently accessed,' said Follett.



'At the moment, people don't like to give feedback on what they're

looking at - even if it just means ticking a few boxes. This will do it

automatically and in much greater depth. Unlike now, companies can find

out exactly what users are looking at on a page,' he added.



The software will also allow 'non-technical' users to edit the

publication remotely - depending on security access.



Follett said this could mean content providers inputting and updating

content directly while online.



Adjustable templates will let users tailor the publications without

needing to rely on specialist web designers.



Slots for logos can be adjusted and templates with spaces for additional

logos can be passed on to distributors and resellers to allow greater

control over branding.



According to Follett the software is best suited to company news, online

training and direct marketing.



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