Housing group G15 seeks public affairs support

A group representing the biggest housing associations in London is on the hunt for a public affairs agency.

Affordable housing: G15 wants to make housing a policy focus
Affordable housing: G15 wants to make housing a policy focus

The G15 group – which represents 15 housing associations such as Southern Housing Group – has drawn up a shortlist of agencies including incumbent College Hill. The news comes as concerns grow over the amount of affordable housing in the capital.

Brendan Sarsfield, chief executive of G15 member housing association Family Mosaic, is one of three on the panel overseeing the process.

He explained the review follows a four- to five-year relationship with College Hill, with those in the final stages invited to explain how they can ‘add value’ to the organisation.

‘College Hill has done a good job for us and helped us establish a good relationship with MPs and we want to take that on,’ he said.

Tensions are rising within the sector as the Government pushes for housing providers to increase transparency and publish all items of expenditure over £500.

Sarsfield added: ‘With the brief, we’re just keeping it simple, but most of us work in a political world on a daily basis and it’s about using that to promote social housing.

‘We’re hoping to make housing a policy focus, and we think the economic case for investing in housing has not been well made yet.’

Affordable housing has also become a point of debate among London mayoral candidates, with Boris Johnson pledging to create 55,000 affordable homes.

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