The West Sussex Economic Forum has taken on agency help to promote
business opportunities in the county. The De Mierre Partnership, which
is based in Haywards Heath, won the account after a competitive pitch.
Agency partner Ruth de Mierre leads the account and reports to the
forum's executive committee, and chairman Lord Young. West Sussex is
home to global companies Ericsson and Virgin, as well as Gatwick
Airport. De Mierre said that, despite the presence of these firms, the
public has a perception of West Sussex as an 'outdated, Victorian
postcard' county. The forum is a partnership of local authorities and
public and private sector employers.